blank 03/18/13 02:26PM Balance Bike, Beginner Bike, Toddler Bike

Strider No-Pedal Balance Bike




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Strider Gets Kids On Two-Wheels at 2013

New York International Auto Show

Toddlers Gear Up for Fun at the STRIDER Adventure Zone at This Year's Show
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Rapid City, SD, March 18, 2013
­- Strider Sports International, Inc., the world leader in no-pedal balance bikes, says adults shouldn't be the only ones to have fun at this year's New York International Auto Show (March 29 - April 7, 2013). To prove it, Strider will bring its crowd pleasing STRIDER Adventure Zone to the show where kids from ages 18 months to five years can get in on the action for themselves.

The STRIDER Adventure Zone gives kids a chance to "swap" their car seats and strollers for their very own ride - a STRIDER ST-4 balance bike - and experience the freedom of riding on two wheels. In a safe, friendly and fun environment all young riders can try their hand at developing balance and coordination skills on a specially designed course of ramps and pennants.

"The New York International Auto Show does a fabulous job of getting families geared up to have fun," says Ryan McFarland, Strider Founder and CEO. "We're thrilled to bring our Adventure Zone to the show this year. Our zones are engaging, fun distractions for the youngest families members but more importantly they're an easy way for parents to let their child test ride a STRIDER bike and get an early start to a life of healthy, outdoor activities and exercise."

Attracting thousands of families each year, the 2013 New York International Auto Show takes place March 29 - April 7 at the Jacob K. Javits Convention Center. Families can try out the FREE STRIDER Adventure Zone at Booth 1617, Monday - Saturday, 10:00 a.m. - 10:00 p.m. or Sunday, 10:00 a.m. - 7:00 p.m.

For more information about Strider, visit http://www.StriderBikes.com.

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About Strider Sports International, Inc.

Strider Sports International, Inc. designs efficient, no-pedal balance bikes that encourage Toddlers to ride, learn, and explore the world on two wheels. Founded in Rapid City, South Dakota in January 2007, Strider Sports is a company full of passionate riders of dirt, mountain, street, and road bikes. At Strider, we love riding bikes, and we love inspiring kids to ride. Our mission is to build lightweight, efficient, all-terrain bikes that develop two-wheeled balance, coordination, and confidence in children. The goal of Strider Sports is to simplify a bike to its essence, so that proper size, weight and ease-of-use combine to eliminate any fear of riding; instilling confidence in young new riders. The patented STRIDER™ No-Pedal Balance Bike is now distributed in over 35 countries. To learn more and to find STRIDER Bikes in your area, visitwww.StriderBikes.com.

About Strider™ No-Pedal Bikes

If your toddler can walk, your toddler can ride! STRIDER™ No-Pedal Balance Bikes were developed specifically to help toddlers and young children learn balance and coordination BEFORE pedaling. The simple, no-pedal design allows even the youngest children to learn to ride on two wheels, avoiding tricycle tip-overs and training wheel wobbles, and instilling considerable confidence and stellar bike handling skills sure to last a lifetime. STRIDER™ No-Pedal Balance Bikes encourage the development of spatial awareness, balance and basic motor skills so that all children can reach their maximum riding potential faster, better and safer. STRIDER Bikes are available at a variety of bike, motorcycle and toy retailers nationwide, and online at http://www.StriderBikes.com.

About the Strider® Adventure Zones

STRIDER Adventure Zones give kids a chance to test ride a STRIDER™ Balance Bike and play with other kids in a cordoned off area. This safe and friendly environment encourages children as young as 18 months old to explore mobility on two wheels, experience the challenge and thrill of riding a STRIDER on unique terrains and around a variety of obstacles, improving bike-handling skills and further developing balance, control, motor skills and confidence. STRIDER Adventure Zones are free events that allow children open riding time, time to socialize, play, practice tricks and generally just have a good time.

About the New York International Auto Show (www.autoshowny.com)

2013 marks the 113th anniversary of the New York Int'l Auto Show, North America's first and largest attended auto show. Featuring 1,000 vehicles plus the latest in tech, safety and innovation in nearly 900,000 sq. ft. the show is always one of the hottest event tickets in town.



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STRIDER SPORTS INT'L, INC. (605) 342-0266

1820 SAMCO RD. RAPID CITY, SD 57702



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